New Self Identity

Hi these are some new business cards that I recently designed to coincide with my new website. I felt that a new identity was required in order to better represent the new work now viewable. I decided on a more stripped back abstract approach, using parts of artwork I had created previously.

I decided on a one colour approach in order to make the design process stricter, which in-turn resulted in a more cleaner outcome. I chose Futura as the typeface of choice, as I found this very successful in the past with previous work. This gave the overall look a clean and sophisticated feel, where its only job is to deliver the information intended without a over powering feel.

I also decided to redraw one of my favourite typefaces, that is Georgia for part of the identity. I understand that Georgia is a very classical typeface choice, but by redrawing it, and reducing it to a more stripped back abstract point, I was able to produce a new typeface that seems very familiar yet completely new and refreshing, that I can only describe as classics with a twist.



The Constructivist.

Stereoscopic Anaglyph 3D Visuals By VJ Fader

Another video I wanted to share with you all this time by VJFADER, the video is simply great to watch throughout, the music perhaps is not everyone's taste but I quite like it, nostalgic of the blog house era perhaps.

The constructivist.

'Sonar' By Renaud Halle

I just had to show you this, its simply one of the best pieces of flash video I have come across for a very long time, the graphic visualization of music, like if we needed to describe music with images instead of sound. It’s amazing how complex the video gets at the end.

The constructivist.