Well this post is simply to show you a logo/identity that I am working on (this logo may still change as it is work in progress). The identity is for a local coffee store, but it is no normal coffee store. The One Cup Stop is the only coffee store in south Wales that even though sources their coffee beans from Africa, they do all their blending, roasting and grounding in south wales. They even sort their coffee beans once they arrive into wales, as they explained to me beans of certain size and shape are required to create the coffee they love to sell locally.
Their original logo was quite dated, but I wanted their new logo to reflect their time as a local coffee store, therefore I choose old typefaces such as Garamond and Verdana, but I laid the text out in a way so that the identity has a more crisp and modern feel.
As for the coffee stain ring as part of the logo I decided the simpler the better, and chose a colour way of three colours. Simply because almost every coffee store only offers three types of cup size small, medium or large. I then blended the colours to represent the simply yet complex process coffee beans undergo, to create the perfect blend of coffee that so many of us take for granted.
Update: 08/03/2010
Their original logo was quite dated, but I wanted their new logo to reflect their time as a local coffee store, therefore I choose old typefaces such as Garamond and Verdana, but I laid the text out in a way so that the identity has a more crisp and modern feel.
As for the coffee stain ring as part of the logo I decided the simpler the better, and chose a colour way of three colours. Simply because almost every coffee store only offers three types of cup size small, medium or large. I then blended the colours to represent the simply yet complex process coffee beans undergo, to create the perfect blend of coffee that so many of us take for granted.
Update: 08/03/2010
Well I have had some time to go away and play abit more with the layout of the logo, to simply try and improve on what I began with, to give the overall logo a feel that is more dynamic perhaps. This is what I have ended up with after several attempts, and these two above are the most suitable. Both I feel work just as well but I think the logo furthest below wins, as it just seems to have abit more of a edge that the one before it seems to be missing.
The Constructivist.
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